U-Rock® Academy

Launch it, run it, grow it and protect it. Start the course →

1. Welcome to the U-ROCK® Network
2. Affiliate roles and responsibilities
3. Station setup and launch checklist
4. Daily station operations
5. Programming and local-content requirements
6. Music rights, metadata and prohibited repertoire
7. Broadcast logs and reporting
8. Community relationships
9. Advertising and revenue
10. Emergencies, takedowns and recovery
11. Affiliate launch assessment

Covering your scene — photography, interviews, reviews and ethics.

1. Becoming a U-ROCK® Scenester
2. Finding stories in your market
3. Concert and event photography
4. Artist interviews
5. Writing reviews and scene reports
6. Audio and video field reporting
7. Permissions, releases and attribution
8. Editorial standards and ethics
9. Uploading and organizing coverage
10. Moving local stories into national distribution
11. Scenester portfolio assessment

Understanding the U-ROCK® ecosystem — from correct metadata to national discovery.

1. Building the artist profile
2. Recording and composition metadata
3. ISRC, ISWC, writers, publishers and PROs
4. Master ownership and submission authority
5. Creating a working electronic press kit
6. Submitting music correctly
7. Radio rotation and earned portal access
8. Interviews, articles and video placement
9. Local-to-regional-to-national promotion
10. Reading results and building momentum
11. Artist readiness assessment

From the first prospect to the renewal — with real scripts and role-play examples.

1. Understanding the U-ROCK® advertising offer
2. Finding qualified prospects
3. Starting the conversation
4. Discovery and qualification
5. Selling local reach and network value
6. Packages, pricing and inventory
7. Handling objections
8. Role-play calls and meetings
9. Proposals and closing
10. Advertiser onboarding
11. Reporting, follow-up and renewals
12. Sales certification role-play

Behind the curtain — automation, streaming, studios and troubleshooting.

1. How the U-ROCK® system fits together
2. Station dashboards and permissions
3. Broadcast automation
4. Stream configuration and monitoring
5. Home and affiliate studio systems
6. Audio levels, processing and encoding
7. Live DJ connections and overrides
8. Metadata and playlist logging
9. Failover and emergency broadcasting
10. Troubleshooting common failures
11. Incident documentation and recovery
12. Operator certification lab

Working with chambers, schools, fire companies, festivals and local organizations — becoming indispensable in town.

1. Mapping the community
2. Building the local calendar
3. Approaching community organizations
4. Schools and student participation
5. Fire companies and public-service groups
6. Chambers and local-business organizations
7. Festivals, fairs and community events
8. Remote broadcasts and public appearances
9. Public-service and emergency information
10. Community sponsorships
11. Measuring and documenting local impact
12. Community partnership project

The same operating standards in every U-ROCK® market.

1. Certified Operator
2. Certified DJ
3. Certified Scenester
4. Certified Sales Representative
5. Certified Affiliate Manager
6. Certified Network Administrator

Every certification includes:

• Required Academy modules
• Knowledge assessment
• Practical demonstration
• Signed standards acknowledgment
• Badge and completion record
• Renewal or refresher requirements
• Suspension and reinstatement procedure

Five-to-ten-minute videos explaining why U-ROCK® was built this way — and preserving the knowledge behind it.

1. Why U-ROCK® exists
2. Real radio versus empty automation
3. Why local relationships come first
4. One database, many dashboards
5. Why affiliates keep local control
6. What national distribution adds
7. Why metadata matters
8. Why incomplete rights information stops a song
9. Lessons learned since 1999
10. What we tried that did not work
11. Building with limited money and real equipment
12. What every affiliate must protect
13. How U-ROCK® grows without losing itself