Module 10 — Reading results and building momentum

Spins per station (breadth vs depth), which tracks stations choose (they are telling you your single), requests and shout-outs (audience, not just programmers), coverage pieces, and show draw. Vanity numbers — follower counts nobody verifies — buy nothing on this network.

Release → local push → read results → adjust → next release, on a cadence you can sustain. Two honest EPs a year beats one "big" album every three. Every cycle should widen one ring: a new station, a new market, a new format of coverage. That is how local becomes national without losing the local.